Tag Archives: online marketing

Weekend Favs February 3

Weekend Favs February 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on […]

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How a Virtual Assistant Can Save Your Sanity and Grow Your Business

How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jess OstroffPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, Panic […]

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Transcript of How a Virtual Assistant Can Save Your Sanity and Grow Your Business

Transcript of How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcasts are really hot, right, but do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a […]

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Content Marketing is About Customers, Not Keywords

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “Boy, there is a topic that hasn’t been covered recently,” said nobody in a long time. Here’s the thing though, I think it’s one of those topics that is misunderstood and […]

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The Importance of Visual Elements in Your Brand Strategy

The Importance of Visual Elements in Your Brand Strategy written by John Jantsch read more at Duct Tape Marketing When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the most effective way to capture your audience’s attention and […]

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Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial thinking was to call this effort Product Marketing Month, with the content based on my journey to become a more proficient product […]

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5 Legitimately Cool Use Cases for Website Popups You’ve Never Considered (Includes Augmented Reality)

Okay, so perhaps only one of these use cases will blow your mind, but it’s worth risking being labeled as click-bait to get this in your hands. Read on for the coolest things you can do with website popups. Ever. Including augmented reality. Yup. Example #1: The Augmented Reality Customer Postcard Alright, people. Prepare to have your minds blown. This example comes from one of our designers, and chief hackers, at Unbounce, Luis Francisco. Imagine the image […]

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No-Touch CRO: 11 Ways to Optimize Your Website Without Touching Your Website

Wait a minute, no-touch website optimization? How on earth can you optimize your website without touching it? That’s absurd. Insane even. Have you gone stark raving mad, Oli? Who me? Never! Or at least, not all the way crazy. I’m talking about ways that you can experiment, learn, and change behavior simply by using page and UI elements like Popups and Sticky Bars. An approach I call no-touch CRO (conversion optimization). What is No-Touch CRO? Kinda like […]

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4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups

I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that concept by discussing the triggers and advanced targeting you can use to make popup experiences even better. I think we’d all agree that showing a popup to your visitors on every visit is a bad idea. We can also agree that generic offers and untargeted messaging is a big turnoff. That’s where triggers […]

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Changing On-Page Behavior with Sticky Navigation and Data-Driven Design

As an optimizer, there’s nothing that excites me more than using design to change on-page behavior. By “change”, I mean to positively influence visitors to achieve their (and your) goals more effectively, and sticky navigation is a great way to increase your odds of driving behavioral change. The best way I know to design experiences that change on-page behavior is to use my Data-Driven Design (3D) framework to gather and observe available data, and use the Micro […]

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