Monthly Archives: November 2017

Adobe and Microsoft expand partnership with Adobe Experience Manager and Dynamics 365 integration

Adobe and Microsoft expanded their continuing partnership today when they announced that they are making it easy to share data between Adobe Experience Manager, a website marketing tool and Dynamics 365, Microsoft’s CRM tool. For a sales person that means seeing the latest sales activity and customer interactions from the company website right in the customer record. From a customer experience perspective, it means that if you are on a website and filling in a form to join a service or make purchase, Adobe can pull your […]

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Why Nobody is Finding Your Content

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean. He is a digital marketing expert and founder of Backlinko, […]

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How to Claim Position Zero on Google

How to Claim Position Zero on Google written by John Jantsch read more at Duct Tape Marketing For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet. You may have seen the Google featured snippet appear in search results and have just not been aware of what exactly it is, so I wanted to […]

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Google home page search box now shows you recent searches by default

Even former Google search executive Matt Cutts calls this new Google search behavior “super annoying.” The post Google home page search box now shows you recent searches by default appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and… Please visit Search Engine Land for the full article. Powered by WPeMatico

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Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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When SEO isn’t your SEO problem

Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. The post When SEO isn’t your SEO problem appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google has also released search trends around Black Friday and Cyber Monday-related search queries. The post Google beefs up mobile shopping results for the holidays, adds more product info & buying guides appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Content Conversations: Top Content Marketing Lessons Learned in 2017

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals and plans for the coming year. It doesn’t matter if you are a team of one or a team of one hundred, outside insights can be incredibly valuable for improving your approach […]

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