Monthly Archives: October 2017

Content Analytics launches retailers’ Scorecards for brands’ product pages

The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales. Please visit Marketing Land for the full article. Powered by WPeMatico

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Ad-mageddon! Ad blocking, its impact, and what comes next

Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future. Please visit Marketing Land for the full article. Powered by WPeMatico

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The ever-growing local search universe

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching. The post The ever-growing local search universe appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Halloween Google doodle tells the story of Jinx, the lonely ghost

To celebrate today’s trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. The post Halloween Google doodle tells the story of Jinx, the lonely ghost appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Google home services ads program rebrands, expanding to 30 cities by end of 2017

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th. Sure, there’s a horror/scary element to Halloween. But it’s a […]

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