Monthly Archives: August 2017

The New Copywriter: Meeting Modern Content Writing Demands

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. Professional […]

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Give Influencer Content Programs a Promotional Edge with Digital Advertising

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested in. Highly rated shows. Maybe I watch one of those trending shows that everyone is talking about? I mean I’ve never seen that Making a Murderer show… did I miss out on […]

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Marketing Operations Is Here to Stay: What You Need to Know

It wasn’t always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it’s now the core engine making Marketing smarter, faster, and more cohesive. Read the full article at MarketingProfs Powered by WPeMatico

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Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’

The former CMO of Eloqua, Brian Kardon, likes silos of data — as long as they have porous walls and are connected by unique identifiers. Please visit Marketing Land for the full article. Powered by WPeMatico

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Google Shopping gets top spot impression share & product diagnostics reporting

The updates are available in the new AdWords interface. The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Why microsites aren’t always ideal for SEO

Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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Google My Business fixes week-long reporting bug with photo insights

Google has finally fixed the Google Insights reports in Google My Business. The post Google My Business fixes week-long reporting bug with photo insights appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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